About Willow Creek Flooring


Get to know your flooring experts!


Your floor is our foundation

Willow Creek Flooring serves homeowners and businesses throughout southern Wisconsin. We have built a successful company through referrals from satisfied clients and our commitment to provide superior service every single time. We may not be the biggest, but we’ll always be the best—offering our customers firsthand product knowledge and quality installations from trusted professionals. Started in the early 1970s by general contractor Bill Schluter, our company grew until customer demand led the family to establish Schluter Flooring in the late 1980s. With a streamlined focus on flooring, the firm carried on its tradition of exceptional service to meet the needs of local families and business owners. Today, we are renaming our company Willow Creek Flooring, and promising to continue our decades-long reputation of outstanding selection, service, and installation. Our team at Willow Creek Flooring has over 30 years of experience in both commercial and residential projects. We serve Southern Wisconsin with our knowledge, quality selection, and service. We offer free estimates and measures, installation services, and in-house design services to all of our customers. The team guides you through your entire project assisting you with designing, installation and anything else that you may need for your flooring, countertop, cabinetry, or window treatment project. We work one on one with homeowners, contractors & professional designers to help complete your overall vision for you project. Stop in and let us help you create your dream space! Your flooring is our foundation!

Awards & associations

Chamber of Commerce
Mohawk Dealer

Why should you choose us?


  • Commitment to excellence
  • Family owned & operated
  • Helpful staff
  • Highest quality products
  • Over 30 years of experience
  • Largest selection in the area
  • One stop shop

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